News & Announcement

Roundtable Conference on ‘Strengthening Media and Entertainment in Sikkim’ Held at Chintan Bhawan

Date: 21-Mar-2026
Gangtok, March 21 (IPR): As part of the ongoing Sikkim International Film Festival, the third day of the festival featured a roundtable conference on strengthening the media and entertainment sector in the state. The session was held at Chintan Bhawan and brought together key stakeholders from the government, industry experts, and regional filmmakers.
Secretary, Information and Public Relations Department, Ms Annapurna Alley, in her welcome address, emphasised the need to strengthen the foundational framework of filmmaking in the state. She underscored the importance of treating filmmaking as an infrastructural project, with robust policy support serving as a key building block. Highlighting cinema as a potential economic driver, she called for making Sikkim a more film-friendly destination by streamlining institutional mechanisms, including film commissions.
She further stressed the importance of investing in film production, noting that the Northeast offers a naturally conducive landscape for filmmaking. Referring to earlier deliberations, she reiterated the vision of positioning the state as a co-production hub. She also highlighted the need for capacity building among the local population to better support film productions. Citing noted filmmaker Imtiaz Ali’s interest, expressed during his masterclass session, in shooting in the state, she pointed to the growing appeal of Sikkim as a filming destination. Concluding her address, she appealed to the dignitaries for enhanced market access and greater visibility for regional cinema.
Press Secretary to the Chief Minister, Mr Yougan Tamang, in his address, highlighted the growing importance of the creative economy in the state’s development trajectory. He emphasised the prioritisation of the “orange economy” as a key driver of entrepreneurship, noting its potential to generate employment and foster innovation within the creative sector. He further stated that under the visionary leadership of the Chief Minister, Mr Prem Singh Tamang, the government is actively promoting policies and initiatives aimed at nurturing creative industries and empowering local talent.
Chairman, Information and Public Relations Department, Mr Ashit Rai, in his address, underscored the role of media as a crucial pillar in shaping public discourse and promoting the state’s cultural and creative identity. He emphasised the need for a collaborative approach between the government and creative stakeholders to strengthen the media ecosystem, while also highlighting the importance of leveraging emerging platforms to amplify regional voices and narratives.
Chairman, Sikkim Art, Culture and Heritage Development Board, Mr Sanjay Dilpali Rai, in his address, highlighted the significance of preserving and promoting the rich cultural heritage of the state through cinema and allied creative mediums. He stressed the need to integrate traditional art and culture with contemporary storytelling practices, thereby creating unique and authentic narratives that reflect the identity of Sikkim on a global platform.
COO, Dharma Cornerstone Artists Agency and former leading Indian film critic, Mr Rajeev Masand, stated that OTT platforms have witnessed significant growth in the post-COVID era. Citing acclaimed series such as Paatal Lok and The Family Man, which feature narratives from the Northeast, he highlighted the increasing opportunities for regional representation. He advocated the idea of “local goes global” by showcasing regional stories on international platforms. He further noted that streaming platforms are increasingly exploring non-mainstream subjects, describing the present moment as a critical opportunity to be leveraged. From a talent agency perspective, he added that the industry is actively seeking authentic and region-specific narratives.
Advisory Council Member, National Startup Advisory Council, Dr Tej Chingtham emphasised the significance of storytelling as a vital tool of communication in the digital age. He pointed to the underrepresentation of the Northeastern region in mainstream narratives and stressed the need for accurate and meaningful portrayals. He further advocated for policy frameworks that run parallel to and facilitate effective storytelling.
During the interaction, prominent regional filmmakers raised constructive concerns regarding subsidies and stressed the need to prioritise the development of a self-sustaining film ecosystem. They also called for a comprehensive policy framework to support filmmakers and highlighted the importance of developing a robust film market in the coming years. Additionally, they urged the streamlining of approval processes and proposed the establishment of a single-window system to facilitate filmmaking activities in the state.
Representatives from various line departments expressed their cooperation and support in addressing the concerns raised during the session.
The vote of thanks was proposed by the Director, Information and Public Relations Department, Mr Sunil Kumar Mothey.
The conference was also attended by Chairman, Culture, Drama, Music, Dance and Film Board, Mr Tashi Tshering Bhutia; Third Secretary and Vice Consul at the Embassy of the Philippines, Mr Ronn Joshua Bautista, along with senior officers from various line departments.